Embedded Life Insurance

Embea is the first life insurance company that provides coverage exclusively through digital interfaces.
What we do

Embea is a digital insurance company that pioneers embedded insurance. Our partners embed our simple and transparent insurance products into popular services in health, fitness, and finance.

Why we are needed

Traditional insurance has lost touch with people’s needs. Nobody wants complicated terms and paperwork. Insurance brokers struggle to keep up with a society that’s more diverse and digital than ever.

Our focus

We’re in the protection business. Our easy-to-understand plans cover families against the most severe life risks: critical illnesses, accidents, and death. Savings and retirement plans are out of scope.

Our vision

We envision a world in which fair and affordable insurance is accessible to everyone. Soon every European will be able to buy financial protection within an app they love and trust, powered by Embea.

Embedded Insurance Across Europe

Our technology is versatile. It can be embedded in any app, any language, any country. This allows us to offer our products all over Europe.

Embedded Insurance Across Europe

Our technology is versatile. It can be embedded in any app, any language, any country. This allows us to offer our products all over Europe.

about us

Key facts about Embea

Established in

2022

based in

Berlin

LEAD investor

industry

Life & Health Insurance

Founded by

Dr. Johannes Becher

Founder & CEO

Serial entrepreneur known as founder of digital life insurer Getsurance. Former Director of Venture Development at Rocket Internet.

Founded by

Dmitry Muzhikov

Founder & CPO

Product veteran and pioneer in Embedded Insurance. Founder of Alteos (an AXA company). Part of the founding team of neo insurer Coya.

Founded by

Leopold Jedina

Founder & COO

Experienced operational manager in high growth companies Uber and Uberall. Background in finance and banking. Launched first clinic for psychedelic treatments in Germany.

Backed by

Christophe Maire

CEO of Atlantic Labs

"We invested in Embea because we believe in its mission: no-nonsense insurance for the people who need it, when they need it."

Believe in Embedded Insurance?

We are looking for like-minded people to challenge the status quo of life insurance.

View our open roles